Middlesex County Cricket Club is delighted to announce that a two year commercial partnership agreement has recently been reached with the UK’s flagship Lexus retailer - Lexus Edgware Road.
The new agreement, which runs until the end of 2014, sees Lexus Edgware Road supporting Middlesex Cricket with investment into a number of key areas, with the Lexus Group receiving a significant brand presence and a close brand alignment with a number of the club’s recreational cricket activities.
The most significant areas that the new partnership agreement will impact upon are firstly that Lexus Edgware Road will become closely aligned with the Middlesex Cricket Academy at Finchley, with the Lexus Group receiving an array of brand building opportunities at the newly refurbished Middlesex training facility in North London. Secondly, Lexus Edgware Road are to become the sponsors of Middlesex’s annual volunteer programme, the OSCA’s, which recognises and rewards the fantastic work done by the many volunteers who work within recreational cricket around the county each year. Finally the group will be supporting the Middlesex Panthers Junior Participation Programme, providing all young aspiring cricketers who take part in the programme with a Lexus Edgware Road branded canvas bag, drinks bottle, baseball cap and other branded promotional items.
Lexus Edgware Road will also benefit from additional brand building and advertising opportunities to the club’s members through becoming one of the club’s programme Player Kit Sponsors, through booking advertising boundary hoardings for Middlesex’s outground matches and through a continual advertising on the Middlesex website.
Lexus Edgware Road’s General Manager Diana Mackinnon said: “It’s an amazing opportunity for the business to be involved with such a prestigious club which has a renowned name in both cricket in general as well as the county itself. We’re very excited to be working alongside the club and we look forward to forging an even stronger relationship over the coming weeks.”
Lexus Edgware Road opened its high profile retail centre in 2008 and offers the complete range of Lexus models which incorporates the lower emitting hybrid drive vehicles. As well as test drive demonstrations, Lexus Edgware Road provides the extensive range of automotive retail services including service and repair as well as parts and accessories. Local companies can take advantage of its business service, created specifically for SMEs running small to medium-sized company car fleets.
Middlesex Cricket's Chief Executive, Vinny Codrington, commented: “We are delighted that Lexus Edgware Road have chosen to align their brand with Middlesex Cricket and we thank them for their commitment to invest in and support cricket within the county of Middlesex.”
For more information on Lexus Edgware Road, the Lexus model range and the services available, please visit www.jemcacargroup.co.uk/ler
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