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Tracey Groves


Tracey Groves

Intelligent Ethics

Tracey is a trusted business adviser and educator on ethical leadership to Boards and Senior Business Leaders and has deep consulting and business transformation experience. Working at PwC UK for over 25 years, the last 6 years as a Forensics Partner, Tracey’s specialism is advising Leaders and delivering executive training on Corporate Governance, Culture and Behaviours, Trust and Ethical Business Conduct, driven by all types of reputational risk across diverse organisations, sectors and industries.

As the Founder and CEO of her own advisory business, Intelligent Ethics, Tracey is passionate about developing Leaders define and embrace what ‘doing the right thing’ means to them using behaviours, culture and trustworthiness as critical levers for change and placing customers at the heart of doing sustainable and responsible business. Through her work she enables leaders of organisations to unlock high performance and business integrity by designing and delivering leadership development programmes, enhanced risk-based corporate governance frameworks and cultural assessment reviews with business ethics, trust, behaviours, corporate purpose and values at their heart.

Tracey helps Boards and Leaders to think differently about responsible leadership, trustworthiness, diversity, a customer-inclusive culture and ethical behaviours as drivers of a high performing business and creation of a trusted culture. She is experienced at communicating and engaging with individuals from Board and Executive level down, developing rapport and trust quickly and effectively based on her strong strategic relationship building capabilities. Tracey is a qualified chartered accountant and certified organisational change management practitioner.

In addition, Tracey is a leading voice in the analysis of the impact of Artificial Intelligence (AI) on business ethics. She works with organisations to help them better understand and prepare for the consequences of technology on corporate governance including the impact on leadership and accountability, decision-making, integrity and the workforce.

Tracey is a Non-Executive Board Member of Middlesex County Cricket Club (MCCC) where she oversees the commercial strategy of Women and Girls Cricket, as well as Safeguarding and Participation to encourage cricket for everyone. She is an award-winning leader of gender diversity initiatives in organisations to maximise the benefits of inclusion and valuing difference in the workplace. Tracey is a Board Member of City Women Network (CWN) supporting professional female leadership development. She is an established author of published research, thought leadership, TEDx speaker and an inspirational conference speaker and panellist on corporate governance, trust, business ethics and integrity, and diversity.

Tracey is recognised in the City as an expert in her field and has received many accolades. Recent awards include FT/HERoes Top 100 Female Champion of Women in Business, 2018; Top 10 Influential Women on Social Media, Condeco, 2018; Real Model in the City, Green Park, 2017; Top 10 Powerful Women in Finance, City AM, 2016; and Inspirational Woman, WeAreTheCity, 2015.

[email protected] / LinkedIn: traceyjgroves / Twitter: @intellethics @tracey_groves1