Every story starts with an idea. Ours was simple: to create timeless clothes inspired by the British
coast. With its cobbled streets, crystal clear water and unbeatable views, Salcombe was the perfect
inspiration for professional skier, Alistair Parker-Swift’s first menswear collection. When he wasn’t
competing for England, Alistair ran a successful windsurfing school. It was here that Crew Clothing
Alistair’s first collection consisted of the rugby shirt, detailed with our iconic ’93 patch. He took it
from Salcombe to Cowes Week to the King’s Road. 79 stores later and the rest is history.