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Middlesex Cricket is delighted to announce that it has secured a second-year deal with current hydration partner Phizz. The London based brand will continue to supply effervescent tablets for players’ performance & recovery.

As a preferred product of Middlesex Cricket’s performance coaches, Phizz returns as an official partner of the club in 2018.

Hydration plays an important role in player performance, focus and health throughout the season. A unique effervescent tablet, Phizz helps players absorb more water, replaces all electrolytes lost through sweat and delivers a wide range of vitamins and minerals essential to recovery and health.

Andy Mitchell, Middlesex Cricket’s Head Strength & Conditioning Coach says: “Phizz has an important role to play in player performance and wellbeing across training, travel and match-days and is an elite and innovative product the team has fast come to rely on.”

Phizz is a two-year-old start-up taking the sport and travel sectors by storm. They supply Emirates Airline (First Class), South Africa National Cricket and are now used by the majority of county cricket sides in England.

“Being the preferred hydration product of the Middlesex coaching staff is a big nod to our credibility in professional sport. Middlesex Cricket is an iconic brand in global cricket, and as a young London based business we’re proud to be their official hydration partner” says Yasmin Badiani, Head of Sport at PHIZZ

Phizz is available on Amazon Prime and in an exciting new addition to the partnership, will be sponsoring a brand-new Middlesex Cricket “Phizz Catch of The Month” competition, where the club’s fans will have the opportunity to vote for their best catch from all the previous month’s on-field action.

The club will be widely promoting the competition across its social media channels, and every month, Middlesex’s Managing Director of Cricket, Angus Fraser, will select his catch of the month. One lucky winner, who selects the same catch as Angus, from a selected choice of four, will win a Middlesex playing shirt, signed by the 2018 playing squad, and a month’s supply of Phizz products.

The first competition will launch in early May and will feature the best of the catches from Middlesex’s action throughout April, with five more competitions being promoted across the course of the coming season. Keep an eye out for it soon on the club’s social media sites, and you could be walking away with some great goodies as the club’s first “Phizz Catch of the Month” winner.

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