Middlesex Cricket are today delighted to announce that Pulseroll have become the Club’s official muscle recovery partner, in an innovative partnership that will see Pulseroll’s suite of recovery products used by both the Middlesex Men’s and Sunrisers Women’s squads throughout the 2021 season.
Pulseroll are a UK leader in vibration training and recovery equipment, with a range of products that have a number of scientifically proven benefits, not limited to, but including: a 22% increase in training recovery and circulation and a 14% improvement in range of movement. Through the use of Pulseroll’s cutting edge products, the Middlesex and Sunrisers players will be provided with the recovery support they need to continue playing top-class cricket at the highest level with an ever-decreasing turnaround time between matches.
This latest tie up with Middlesex and Sunrisers is the latest addition to Pulseroll’s impressive array of Partners, as the brand continues to align a ‘Best of British’ strategy across all sports, with partnerships tied up across not only cricket, but boxing, gymnastics, football and golf to name but a few.
Laura Angus, Head of Commercial for Middlesex Cricket, commented:
“We are thrilled to announce that Pulseroll are the Official Muscle Recovery Partner for both Middlesex Men’s team and the Sunrisers teams. The equal investment across the Men’s and Women’s teams is testimony to both parties’ commitment to promoting and professionalising the game for all.
“With a gruelling fixture list for both teams, providing players with the best products and services available is an important step to ensuring everyone stays fit and prepared.
“As part of the partnership, Pulseroll will also be the Official Live Stream Partner for all Middlesex Cricket Royal London Cup matches being played later this season.
“We very much look forward to working with the team at Pulseroll.”
Paul McCabe, Pulseroll Founder & CEO, added:
“We are delighted to announce our partnership with Middlesex County Cricket Club.
“It’s a privilege to partner with such a well-established and successful team. Pulseroll is a brand which is all about empowerment and equality which is why we are excited to invest in the women’s Sunrisers team too.
“I am looking forward to seeing our range of scientifically proven products help enhance the players’ recovery routines and support them as they chase success across a number of formats of the game this season.’’
Find out more information about Pulseroll here