Middlesex Cricket is delighted to announce that Knight Frank, the UK’s leading independent real estate consultancy, has become the Club’s Principal Sponsor for the 2022 season.
Knight Frank began their partnership with Middlesex in 2020, coming on board as the T20 Major Sponsor; a deal which saw their logo featuring on the front of the Middlesex Men’s Vitality Blast playing shirts, as well as the County Age Group and Disability squads playing shirts and secondary sponsor on the Middlesex Women’s playing shirts.
The new sponsorship agreement as Principal Sponsors in 2022 now sees Knight Frank taking on headline sponsorship across the Middlesex’s men’s playing shirts, in all three domestic competitions, whilst also continuing to sponsor the County Age Group, Disability and Women’s squads.
As the Club’s Principal Sponsor, Knight Frank will also benefit from an increased brand presence at the Home of Cricket, whilst also having exclusive access to activations and events that will bring cricket to Knight Frank’s staff, clients, and their families.
Speaking of Knight Frank’s continued commitment to the Club, Middlesex’s Commercial Director, Laura Angus, commented:
“The unwavering loyalty shown by Knight Frank in what was a challenging couple of years to deliver sponsorship rights was invaluable in allowing Middlesex to continue our work at every level of the game and a true testament to their support of cricket.
As we look to a world beyond the pandemic, I’m delighted that Knight Frank have continued in their commitment to the club and the game.”
What has become clear since we started working with Knight Frank is the desire to ensure that their sponsorship spanned across all levels of cricket, investing in men’s, women’s, youth, and disability cricket. This partnership is a reflection of that and supports Middlesex wider objectives in making the game more inclusive.
It's been a pleasure working with Knight Frank for the past two seasons and I look forward to an exciting year ahead where we can build on our relationship and make a genuine impact in the game.
Knight Frank’s Group Chairman and Senior Partner, William Beardmore-Gray, commented:
“As a partnership, we work responsibly in partnership with local businesses to enhance people’s lives and environments. Our sponsorship of Middlesex Cricket extends across the entire Club, seeing us support the Youth, Disability, Women's and Men’s squads and we will continue to actively engage with local communities and promote inclusivity within the game. We are delighted to be principal sponsors and look forward to the year ahead.”