Middlesex Cricket is delighted to announce a new partnership with Sixes, the cricket themed party bar with tech-enabled venues across the UK.
As part of the collaboration, Sixes will launch an exclusive new ‘Middlesex Game’ in its immersive cricket simulators, giving fans the chance to face real footage of Middlesex players in a fun, competitive environment. The game mode is being released ahead of this year’s Vitality Blast, offering a thrilling and authentic experience for cricket lovers.
The partnership goes beyond the simulators. Middlesex members will receive exclusive perks at Sixes, and the two organisations will be co-hosting a series of events throughout the year at Sixes’ newest venue in Boxpark Wembley and also Fitzrovia.
In addition, Sixes will be proudly supporting Middlesex In the Community through fundraising initiatives and events, reinforcing both parties’ shared commitment to growing the game and supporting local communities.
Speaking of Sixes’ partnership with the Club, Jon Fish, Middlesex Cricket’s Commercial Director, commented:
“We are delighted to be partnering with Sixes. They provide a fun and modern gateway into the sport we all love and the partnership will further enhance the great initiatives that Middlesex Cricket operate across our local communities, via our charitable arm.
We are very much looking forward to launching the new mode and are excited to be working closely with them moving forwards.”
On the announcement of the Middlesex partnership, Michael Hay, Head of Commercial at Sixes, said:
“We’re excited to be partnering with Middlesex and launching their exclusive game mode ahead of the Vitality Blast. The game adds a touch of realism to the playing experience and brings fans closer to the action during T20 season.
We look forward to welcoming guests to give it a go and to building something brilliant together across our venues throughout the year.”
The Middlesex Game mode will be launched on Tuesday 13th May at Sixes in Boxpark Wembley, where members and fans will have the chance to meet the players and bat against them in the Sixes nets.
Rikesh Shah, Director of Sixes Boxpark Wembley, added:
“We’re particularly proud to be working with the Middlesex team to support the local community. Boxpark Wembley sits at the heart of a diverse, cricket-loving area, and this partnership gives us an exciting platform to engage fans, celebrate the game, and make a meaningful impact through events and Community initiatives.”
The launch event starts at 5:50pm on Tuesday 13th May, with all fans and members welcome to attend, so why not head to Sixes Boxpark Wembley for a fun night, where you'll have a chance to play the brand new Middlesex game and spend the evening chatting to members of the Middlesex squad.
MIDDLESEX'S VITALITY BLAST CAMPAIGN KICKS OFF AT LORD'S ON 29TH MAY 2025...
This season, Middlesex Men play four of our seven homes Blast matches at Lord's Cricket Ground, and three at Merchant Taylors' School (MTS) in Northwood, whilst Middlesex Women play one home match at Lord's, one at MTS and two at Radlett Cricket Club.
We kick off with two double-header clashes, featuring both the Men and the Women in action at Lord's on Thursday 29th May, then again at MTS on Sunday 1st June.
Tickets are on sale for all match dates now - available via the links below, for each of the following fixtures:
We look forward to welcoming members and fans to Boxpark Wembley next week for the launch of our brand new Sixes game mode and can't wait to see you at this year's Vitality Blast matches.
