During the 2025 season, there were over 83 million organic impressions across Middlesex’s social media channels, and the judges commended the club for our “use of humanising content to give fans an inside view of the squad.”
The event, which was held at Lord’s yesterday, saw the counties celebrate all their hard work off the field as 11 Professional County Clubs claimed the 17 awards that were handed out to counties, foundations and individuals.
The awards highlight innovation, dedication and impact beyond the boundary and acknowledge the tireless work of those behind the scenes whose contributions often go unseen but are vital to the health and growth of the game.
2025 Business of Cricket Award Winners:
Most Welcoming & Inclusive Stadia: Lancashire Cricket
Sponsorship of the Year: Somerset County Cricket Club
Tickets or Memberships Sales & Marketing Campaign of the Year: Warwickshire County Cricket Club
Communications Campaign of the Year: Surrey County Cricket Club
Best Use of Social: Middlesex County Cricket Club
Recreational & Community Initiative of the Year: Yorkshire County Cricket Club
Best Development or New Facility over £500K: Surrey County Cricket Club
Transforming the Women’s Game: Lancashire Cricket
Raising the Game EDI Initiative Award: Worcestershire County Cricket Club
Best Women’s International Spectator Experience: Warwickshire County Cricket Club
Best Men’s International Spectator Experience: Nottinghamshire County Cricket Club
Best Development or New Facility under £500K: Warwickshire County Cricket Club
Best Vitality Blast Spectator Experience: Hampshire County Cricket Club
Best The Hundred Spectator Experience: Glamorgan Cricket
Rising Star: Freddy Midgley (Somerset County Cricket Club)
Dinesh Patel MVP: John Gorman (Nottinghamshire County Cricket Club), Gail Roberts (Northamptonshire County Cricket Club)
Values Champion: Esther Lau-Mackaay (Warwickshire Cricket Foundation)
