Middlesex Cricket is proud to announce a new partnership with Here and Now 365, the UK’s pre-eminent multi-cultural marketing agency.
The collaboration reflects shared values between the two organisations: a deep commitment to inclusion, representation and meaningful community engagement to make cricket accessible to all.
As part of the partnership Middlesex Cricket will be working with great brands within the Here and Now 365 client base, providing a strong brand presence at Lord’s and outgrounds, as well as via many digital and social media opportunities.
By combining Here & Now 365’s multicultural insight and storytelling expertise with Middlesex Cricket’s trusted presence across London’s diverse boroughs, this partnership creates a powerful platform to connect with communities authentically and deliver measurable social impact. Together we can inspire participation, strengthen belonging and celebrate the richness of modern Britain.
Jon Fish, Commercial Director of Middlesex Cricket commented:
"We are delighted to be working with Manish and his great team at Here and Now 365. Their forward-thinking approach to marketing and to reaching new and diverse audiences can help us in our mission to make cricket accessible to all. We look forward to working closely together with their team across the season and making a real difference to our various communities in and around London."
Manish Tiwari, founder of Here&Now365 added:
“Cricket has always been more than a sport; it’s a language that unites the Commonwealth with Great Britain.
“Through our partnership with Middlesex Cricket, Here&Now365 Multicultural Marketing celebrates this beautiful game and its massive appeal to bridge cultures and connect communities especially in a year when the men and women’s teams from India, New Zealand and Pakistan visit the home of Cricket at Lord’s.”
