Middlesex Cricket is delighted to announce the launch of a brand-new partnership with KidZania London, which sees the unveiling of Lord’s Cricket Ground at KidZania - Middlesex Cricket’s new indoor cricket facility based at London’s most popular children’s entertainment attraction.
Lord’s Cricket Ground at KidZania, Middlesex Cricket’s mini Home of Cricket, is designed and created to look just like the real thing – providing youngsters with the opportunity to take part in the game, get active, have fun and learn life lessons such as the importance of teamwork, nutrition, healthy lifestyle and good sportsmanship through playing cricket in a replica of the games’ most inspirational venue.
At over 200 metres squared, Lord’s Cricket Ground at KidZania has the iconic Lord’s Pavilion on one side and the Lord’s JP Morgan Media Centre on another. Complete with spectator seating, floodlights and Middlesex and MCC branding around the ground, the facility at KidZania London looks just like the real thing.
Since launching in 2015, over half a million children, aged between 4 and 14, have come through the doors of KidZania London, with the majority aged between 7 and 11. With almost 30,000 children actively taking part in Middlesex Cricket school projects in the last twelve months in over 450 primary, secondary and special educational needs schools across Middlesex, the new partnership with KidZania allows Middlesex to further their engagement with youngsters across the capital - helping the club to introduce the game of cricket to a new and youthful audience and meet its participation objective of getting more cricket bats and balls into the hands of children across London.
Middlesex Cricket’s Chief Executive, Richard Goatley, commented:
“We are absolutely thrilled to open the doors to Lord’s Cricket Ground at KidZania and are really excited at the opportunities this creates for us to increase the exposure of cricket to a much wider audience.
“KidZania’s ethos of educating children through fun and engaging activities fits perfectly with the messaging of our Participation Team. Cricket is a fun sport to play, and enabling kids to have fun and get involved in the game at a mini Home of Cricket is a great way to inspire them to take up the game.”
“We’re delighted to be launching a Lord’s Cricket Ground at KidZania,” said Eddie Kemsley, CEO KidZania London. “So many of our young visitors are huge cricket fans and we want to encourage more children to take up the sport – especially girls. Having a presence in our indoor city will make cricket accessible to a wider audience.”
To find out more about KidZania London and book tickets this festive season, click here.